Trademark protection is inherently territorial. To safeguard your brand worldwide, you must register it individually in each target country. Currently, no single application can grant global trademark protection.
If you’ve already registered your trademark in Malaysia or your home country and now aim to expand protection to the United States, China and Japan. How do you proceed?
Essentially, there are three primary avenues for global trademark protection:
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Direct Filing: This traditional method involves submitting individual trademark applications directly to the Intellectual Property (IP) Office of each target country. Engaging local trademark agent like Blue Rich for Malaysian registrations is crucial in this approach.
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Madrid System: The Madrid System offers a streamlined path to extend protection within its member countries. By filing a single international application and paying a single set of fees, you can seek protection in up to 131 countries. This centralized system also facilitates managing your global trademark portfolio, allowing you to easily modify, renew, or expand your protection as needed.
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Regional Routes: This involves seeking trademark protection through regional agreements. Examples include:
- African Regional Intellectual Property Organization (ARIPO)
- Benelux Office for IP (BOIP)
- European Union Intellectual Property Office (EUIPO)
- African Intellectual Property Organization (OAPI)
Ready to expand your trademark protection overseas?
Contact Blue Rich today for a free consultation. We’ll help you determine the most effective and cost-efficient strategy for your specific needs, considering factors such as your target markets, budget, and business goals.
Trademark Registration Malaysia is managed by BLUE RICH CONSULTANCY, a business registered in Malaysia with registration no. 002919131-K.